Manpacks Tipping Point from an

by Ken Morimoto

From Mixergy Interview with Manpack’s founder Ken Johnson.

Good idea, but his site just sat there, unused and unnoticed. Then someone submitted it to Hacker News, the social news site for entrepreneurs, and suddenly “it got us tons of hits on the site,” Ken says. The Hacker News audience wasn’t a sales windfall for Manpacks, but it gave the site enough traffic to test different marketing ideas and see what increased conversions. It also led to coverage in other media. It was “hands down, the best experience of my life,” Ken told me.