Its all about the mother effin faces! Chris McCann, Founder of Startup Digest with over 100K subscribers

by Ken Morimoto

The reason why we did that is actually because of Dave McClure. He wrote this awesome post everybody should read. It’s all about the mother f***ing faces. Sorry for cursing. When you put in someone’s face there, someone recognizable that a community trusts and use a real quote that they gave you, it really, really increases trusting conversions a lot.

Andrew: I see. It does for me. I take a look at these people. I think I’m impressed. I think whatever they trust, I should trust too. Okay. All right. By the way, the Book List, did you guys start it yourself, or did you buy somebody else’s list?